Companies everywhere are learning how to make personalization profitable, using analytics to provide better service and effective market to their customers. As Continuum Analytics CEO put it the other day, “Today, data is coming from everywhere: phone, Internet browsing, social media, quantified self, vendors who know more about you than you realize, machines, associations with friends, college buddies, business network and many other sources.” Yet the education field has been slow to catch up. Part of the reason is that the systems universities and training programs use to deliver and manage education haven’t made it easy.
That’s changing with the launch of Stekio’s new capabilities, providing key analytics to course administrators. Now they can easily, instantly view how much time learners are spending on course material, what they’re readying and what they’re downloading. They can see who’s active and what discussions are trending – so they can improve curriculum, increase engagement and ultimately get alumni who will actively support their organization in the future.
Just think about the new ways in which administrators can effectively manage programs and increase registrations:
- Better curriculum. If learners are spending relatively low time on important assigned materials, that can be a trigger to assign supplementary lessons or update and improve lessons that are not effective. If some optional lessons or supplementary materials are getting downloaded a lot compared with others, that may be a sign to teachers to include the downloaded materials in core teaching.
- Improved learning outcomes and alumni engagement. Administrators can target the most popular questions learners are asking each other (and see how they are replying) and meaningfully participate in those discussions to answer questions more deeply. This is hugely important for higher education programs that need to fight back against worryingly high failure rates:
“Enrollment in postsecondary education has grown by more than 50 percent over the last twenty-five years. However, over the past twenty years, more than 31 million Americans—15 percent of today’s working-age population—left college without earning a certificate or degree, and millions more are dropping out every year.”
Getting completion rates back up is going to be a huge challenge as distance learning takes over this space – but that’s what the analytics will help do.
- Higher course enrollments. It is no exaggeration to say that education institutions are adopting more of a customer-service mentality for their students. The old paradigm of tenured professors recycling curriculum year-in and year-out while they pursue publishing deals is long-gone. The Stekio dashboard gives today’s highly adaptive teachers the tools they need to give students a holistic teaching experience, whether through course materials or through conversations outside the classroom. And as administrators can track those interactions and get student profile updates seamlessly, they can more effectively reach out to those same students for re-enrollment in advanced courses and programs.
See how Stekio’s personalization analytics work with a free demo. Email firstname.lastname@example.org.